Every year, U.S. residents spend over $27 billion on yoga products. Once a trend specialized to the holistic community, those who had traveled to India, and those who were influenced by the hippie movement, modern marketing teams pay real attention to the reasons that over 15 million Americans are practicing yoga.
For many, setting time aside for yoga practice represents setting an intention to care for their minds through meditation. Attempting to quiet their daily thoughts makes them more mindful of the preoccupations of work and daily life and allows them to better organize their thoughts.
For others, it's a way to tone, lengthen, and firm their bodies in a way that's healthy and gentle. While some yoga, such as Yin, focuses on holding poses to deeply stretch the body's connective tissues, hot yoga and power yoga increase the heart rate of the participant to a point where they are strengthening their body's cardiovascular endurance and toning and strengthening muscle tissue in almost all of the major areas.
Although it's not unusual to see a class of thin, toned women exiting a yoga class, those who haven't tried it may be surprised to see the variety of people who are unrolling their mats at 7am or even 9pm. Gentle yoga practice has become popular with the elderly as they can increase their mobility without damaging their joints or straining their muscles. Men are attending classes, making up 27.8% of those practicing yoga.
Yoga associations, gyms, and the makers of yoga gear all want to know how they can access people who are willing to spend their time and money improving their lives through yoga. Since yoga is based on pillars of respect for self and others, these same people are also sought after by eco-friendly or green companies as well as charities, making access to their views and opinions valuable to research and marketing companies. Participate in the OnDemand Research survey program to share your opinions on yoga and get a free $25 lululemon gift card.
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